Breadcrumbs

[hungryhounduk]

Hey

saw this and thought I would share it.......

Downloads from Apple's online App Store have topped 15bn according to the company. It also confirms that it has paid more than $2.5m to developers, which means that, based on the 30/70 revenue split it shares with app developers, Apple has banked $1bn directly from app sales.



The figures are remarkable considering the App Store is only three years old. And the more you look at the numbers it generates, the more remarkable it becomes, especially when the speed of growth is factored in. Add to this some similarly big iPad and iPhone sale numbers, and it's quite a collection.

Apple confirmed at the World Wide Developers Conference (WWDC) earlier this year that it had sold more than 200m iOS devices, that's iPhones, iPads and iPod Touchs. The Guardian newspaper calculated that means 75 app downloads per device have been made.


Optimised for iPad
The App Store now offers 425,000 apps, with around 100,000 optimised for the iPad. The speed of growth in this still young market is impressive. It was only in January 2010 that Apple announced the App Store had reached the 3bn download mark. A year later that figure was 10bn, now it is 15bn.

For the quarter just finished, in June, Apple is expected to announce sales of between 7 and 9m iPads. In the last quarter of 2010 year iPad sales reached 7.33m. In 2011's first quarter sales were just 4.69m – just – as consumers waited for the launch of iPad2.

Contrast those figures with Google's confirmation that its Android Market store had reached 4.5bn downloads, with about 100m Android devices generating 500m downloads a month. That's about half what's being downloaded to iOS devices.

Apple's only problem seems to be in meeting demand, with supplies of the iPad2 quickly running out after the launch. It was recently reported in DigiTimes that the company had ramped up production of iPads to enable 14m to be brought to market this year.


Smartphones and tablets
At this stage in the market's development, Apple is clearly dominant – even to the point where iPad and iPhone are almost generic terms for smartphones and tablets. Many are predicting that other, cheaper, devices will catch up and overtake Apple, but this is unlikely to make the finances any less attractive.

That's because the average selling price of iOS apps is higher. In the latest issue of MacUser magazine, Kenny Hemphill speculates that instead of competition between two operating systems and marketplaces, we could instead see the emergence of two distinct markets.

One would be the iOS market with "high-quality apps that make money for their developers and... are well-supported, regularly updated and which users love". The other would be an Android market with "low-cost, lower quality apps which come and go and which users tolerate because the platform is open or the devices cost less".

I make him right on this, because that's how Apple operates. They keep a tight focus on quality products, using them to define and own new spaces in the market. These latest numbers show that strategy continues to work.

Chris

[Jg99]

That is Great, Good Job Apple!


Apple is Awesome.

keep up the news!